Well-coordinated teamwork speaks About Us
Mariella Molina
After years working in various public and private sectors on several continents, I realized that coffee producers were left behind by the digital age, with limited access to the international market. I saw the opportunity to apply my marketing experience to create Fresh Farmer Marketplace, a platform that connects these farmers with wholesale buyers around the world. With a dedicated team, we aim to open this fast-growing market to more coffee producers, using advanced technology such as the Internet to facilitate international trade.
Guanghzou Fresh Farmer Marketplace Co., Ltd.
"Our goal is to open this fast-growing market to more coffee producers"
changing the Global Coffee Trade
Today, the impact of the Internet on the global economy and world trade is undeniable. At Fresh Farmer, we are committed to harnessing this digital revolution to transform the global coffee market. We seek to provide farmers the opportunity to benefit from this digital era, facilitating faster sales and at fair prices for wholesale buyers, this is especially true in the world's fastest growing market: China.
With a wide range of services and comprehensive management, we promote sustainable and equitable agriculture. Our goal is to improve accessibility and variety of food for customers seeking fresh, quality coffee beans from around the world.
Fresh Farmer's values reflect our identity as a company.
Marketing
We understand that today's farmers are often encumbered by the limitations of international marketing. For that very reason, our team is comprised of forward-thinking marketing and sales experts who maintain extensive local connections, as well as international marketing knowledge specifically designed to facilitate, anticipate future industry trends.
Sourcing
Quality is key to our success. For this reason, we have sourcing supervisors in each country of origin, with extensive experience in the coffee industry. They visit farmers in remote regions to ensure products meet and exceed our expectations for freshness, quality and taste.
Logistics
We firmly believe that a friendly, internationally-focused logistics service can provide great value in facilitating international trade.That's why we only work with reputable logistics partners to help us obtain proper product documentation while managing products and international logistics in a timely manner.
We are an internationalized family. We have years of experience in our specialized fields, both nationally and internationally.
Driving Excellence at Fresh Farmer
At Fresh Farmer, our team is made up of passionate and dedicated individuals who work tirelessly to drive excellence every step of the way. From our sourcing experts to our technology development team, each member plays a vital role in creating an exceptional experience for our customers and farmer partners. Discover the creative minds that bring our vision of connecting the world through quality coffee to life.
Jairo Jojoa
Colombia
Jiawei Li
China
Susie He
China
Kaylee Bai
China